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This marketing campaign is part of the City Centre Marketing and Improvements Levy marketing program.
The goal of the campaign is to encourage Canberrans to get out and rediscover their city - to visit the places they know and love and be open to exploring and finding new places and reconnecting with people.
The campaign features local business ‘heroes’, familiar faces that members of the Canberra community will identify and connect with.
We want locals to support Canberra businesses by spending locally and influencing their friends and family to do the same.
Over three months, a series of videos, blogs and social media posts will be shared via the City Renewal Authority’s digital marketing channels and other digital channels. Signage will be installed on key roads and bike paths that lead to the City, to create awareness of the campaign and encourage locals to think about the city as a destination to visit.
The written blog posts, accompanied by visual imagery and videos share the stories of a variety of Canberra city businesses and their owners who have been impacted by the Covid-19 crisis, and are now open and ready to welcome visitors.
As a business in the city we encourage you to join us in promoting the city and it’s community. The more you get involved, the more everyone wins, it’s just that simple.
Hashtags #CBRtogether #weareCBR #cityrenewalCBR