Place Experience program boosting business outcomes

It’s been an enormous first half of the 2023-24 financial year which featured ice skating in the City Centre, a Latin American Fiesta, beautiful new public artworks, Santa photos, and free merry go-round-rides.

Through implementing the actions outlined by the Place Experience and Marketing Action Plan 2023-24, the City Renewal Authority has worked alongside local businesses and the community to create high quality places and activities.

The placemaking and marketing initiatives implemented in the initial months of the financial year have successfully attracted a greater number of visitors to the City Centre and Braddon. This has resulted in extended stays within the precinct, boosting support for local shops, restaurants, cafes, and bars.

Highlights include:

• 24,000 attendees to the Winter in the City activations – accounting for 30% more visitors to the City Centre during the winter school holidays and a $1.8m economic benefit to the City Centre.
• More than 26,000 bulbs and annuals planted across the precinct in preparation for Floriade and the collaboration with Events ACT to deliver an enhanced Floriade walking-trail to Commonwealth Park which saw a 48% rise in the evening visitors to the City Centre compared to Floriade 2022.
• 6,000 hours of additional cleaning, maintenance, and planting in the City Renewal precinct.
• 4,000 attendees and more than 70 performers at the La Fiesta event in City West.
• More than two million visitors and over 60 participating businesses during the Festive Finds in the City campaign, events and activations throughout November and December. The campaign contributed to a 36% increase in evening visitation to the City Centre compared with the previous year, with $2.6 million more spent on local businesses and more than 1,800 offers claimed for city businesses.

Several initiatives delivered as part of the Place Experience and Marketing Plan 2023-24 receive funding from the City Centre Marketing and Improvements Levy. Further details regarding the initiatives and their funding can be found in the plan.

Ice skating in Civic Square during Winter in the City activations.

Get the latest news delivered straight to your inbox! Subscribe up to our eNewsletter.

Read more

‘Blank’ is using a vacant tenancy to create space for arts in our city

Nature, play and culture: New report outlines community ideas for City Hill park