Trade and media support for tourism businesses

Get promoted through trade channels

If your product or experience is trade ready, we may promote it through:

• trade workshops and events
• the VisitCanberra Trade Hub and trade newsletter
• Tourism Australia's Aussie Specialist Program, which trains retail travel agents
• trade familiarisation visits.

Trade ready means travel trade partners, such as travel agents and wholesalers, can understand, price, package and sell your product.

Get help becoming trade ready

Trade readiness depends on your product and your market, so we assess it individually. We can help you:

• identify travel trade opportunities
• understand what trade readiness requires for your business
• connect with relevant distribution channels.

To discuss your options, email tourism.trade@act.gov.au.

Be considered for trade or media visits

We arrange familiarisation visits, known as famils, so trade partners, media and content creators can experience Canberra tourism products directly.

We may contact you if your product is a good fit for an upcoming visit. You can also let us know about your product at any time.

If you are hosting a trade visit

Trade partners use these visits to understand what you offer, so they can recommend, package or sell your product to their clients.

If you are hosting a media visit

Media and content creators use these visits to consider your business for digital, social, print or broadcast coverage. Taking part does not guarantee coverage. Media outlets make their own editorial decisions.

If you want to host media or content creators, contact the VisitCanberra media team.

Tell us about your business

Let us know about new products, experiences or changes in your business.

We may include your news in industry updates or share it with relevant media and PR partners.

Contact us