VisitCanberra Destination Marketing Strategy
Summary
The VisitCanberra Destination Marketing Strategy describes how VisitCanberra will promote Canberra to domestic and international audiences to increase awareness, consideration and intent to visit.
It supports the ACT Government’s goal to grow the visitor economy by $1 billion by 2030, with a focus on target audiences, data-informed marketing, events, partnerships, tailored messaging and personalisation.