Place Experience and Marketing helps strengthen Canberra’s City Centre and adjoining precincts as places people want to visit, spend time and return to. Through the activation, promotion and management of public spaces, the function supports local business vibrancy, enhances the experience of place and contributes to a more welcoming, connected and distinctive City Renewal Precinct.
By integrating place activation, precinct marketing and place management, the function supports economic activity, encourages community participation and strengthens the identity of the Precinct.
Each year, activities are guided by an action plan that aligns programs and initiatives with City Renewal's strategic objectives, delivering a coordinated approach to attracting visitors, supporting local businesses and fostering community connection.
Key areas of focus include:
Together, these activities contribute to the economic and social vitality of the Precinct by encouraging people to explore, connect and spend time in the area.
Maintaining great places
Place Experience and Marketing also encompasses the ongoing management and presentation of public spaces to ensure the City Renewal Precinct remains attractive, welcoming and enjoyable.
This includes services that exceed standard ACT Government service levels, such as:
These place management activities support the quality, amenity and vibrancy of the Precinct, helping to create positive everyday experiences for residents, workers, businesses and visitors.
2024-25 Financial year
2024-25 Financial year
2023-24 Financial year
2022-23 Financial year
2021-22 Financial year
We acknowledge the Ngunnawal people as traditional custodians of the ACT and recognise any other people or families with connection to the lands of the ACT and region. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.